{"id":273,"date":"2026-08-24T11:15:37","date_gmt":"2026-08-24T11:15:37","guid":{"rendered":"http:\/\/mpluskj.dothome.co.kr\/?p=273"},"modified":"2026-08-24T11:15:37","modified_gmt":"2026-08-24T11:15:37","slug":"%ec%8b%ac%ec%b8%b5-%eb%b6%84%ec%84%9d-2026-%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4-%eb%9d%bc%ec%9d%b8%ec%97%85-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%98%a4%eb%a6%ac%ec%a7%80%eb%84%90%ec%9d%98-%eb%b3%80","status":"publish","type":"post","link":"http:\/\/mpluskj.dothome.co.kr\/?p=273","title":{"rendered":"[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798"},"content":{"rendered":"
\n\n\n
\ud83c\udf10 \uae00\ub85c\ubc8c \ub274\uc2a4 \uc2ec\uce35 \ube0c\ub9ac\ud551<\/th>\nGlobal Media Briefing<\/th>\n<\/tr>\n<\/table>\n<\/div>\n

2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5 \ub300\uc804\ud658: \uc0dd\uc131\ud615 \uac1c\uc778\ud654\uc640 K-\ucf58\ud150\uce20\uc758 \uc0c8\ub85c\uc6b4 \ubcc0\uace1\uc810 \uc2ec\uce35 \ubd84\uc11d<\/p>\n

\ud83d\udea8 [\uae00\ub85c\ubc8c \uc18d\ubcf4 \ud5e4\ub4dc\ub77c\uc778 \uc694\uc57d]<\/p>\n

\u2022<\/span>Variety & Bloomberg: \ub137\ud50c\ub9ad\uc2a4, 2026\ub144 \ud558\ubc18\uae30 \ucf58\ud150\uce20 \ud22c\uc790 \uad6c\uc870 \uc804\uba74 \uc7ac\ud3b8 \ubc0f \ucc28\uc138\ub300 \uc2e4\uc2dc\uac04 \ud558\uc774\ud37c \uac1c\uc778\ud654(Hyper-Personalization) \uc5d4\uc9c4 \ub3c4\uc785 \ubc1c\ud45c.<\/div>\n
\u2022<\/span>The Wall Street Journal: \ub2e8\uc21c IP \ub2e4\uc791 \uc81c\uc791 \uc2dc\ub300 \uc885\uc5b8, \uc81c\uc791\ube44 1,000\uc5b5 \uc6d0 \uc774\uc0c1 \ucd08\ub300\ud615 \ud150\ud2b8\ud3f4\uacfc AI \uae30\ubc18 \ub85c\uceec\ub77c\uc774\uc9d5\uc758 \uacb0\ud569<\/span> \uac00\uc18d\ud654.<\/div>\n
\u2022<\/span>Financial Times: \uae00\ub85c\ubc8c OTT \uc804\uc7c1 \uc18d K-\ucf58\ud150\uce20 \ub2e8\uac00 \uad6c\uc870 \uc7ac\uc870\uc815 \ubc0f \uc9c0\uc2dd\uc7ac\uc0b0\uad8c(IP) \uc218\uc775 \uacf5\uc720 \ubaa8\ub378 \ubcf8\uaca9\ud654.<\/div>\n

\uc548\ub155\ud558\uc2ed\ub2c8\uae4c, \uc804 \uc138\uacc4 \ubbf8\ub514\uc5b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc2dc\uc7a5\uc758 \uc790\ubcf8 \ud750\ub984\uacfc \uae30\uc220 \ud601\uc2e0\uc744 \uac00\uc7a5 \ub0a0\uce74\ub86d\uac8c \uc804\ub2ec\ud558\ub294 \uae00\ub85c\ubc8c \ub274\uc2a4 \uc800\ub110 \ube0c\ub9ac\ud37c\uc785\ub2c8\ub2e4. 2026\ub144 8\uc6d4 \ud604\uc7ac, \uae00\ub85c\ubc8c OTT \uacf5\ub8e1 \ub137\ud50c\ub9ad\uc2a4(Netflix)\uac00 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\uc758 \ud328\ub7ec\ub2e4\uc784\uc744 \ubc14\uafc0 ‘2026-2027 \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110 \ub85c\ub4dc\ub9f5’\uacfc \uace0\ub3c4\ud654\ub41c ‘\uc0dd\uc131\ud615 \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654 \uc5d4\uc9c4’\uc744 \uacf5\uc2dd \uac00\ub3d9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e8\uc21c\ud788 \ud765\ud589\uc791\uc744 \uc5f0\uc18d \ubc30\ucd9c\ud558\ub294 \uc804\ud1b5\uc801 \ud050\ub808\uc774\uc158 \ubaa8\ub378\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc804 \uc138\uacc4 3\uc5b5 \uac00\uad6c\uc758 \uc2e4\uc2dc\uac04 \uc2dc\uccad \ub370\uc774\ud130\uc640 AI \ube44\ub514\uc624 \ubaa8\ub378\uc774 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uad6c\uc870<\/span>\ub85c \ud50c\ub7ab\ud3fc\uc758 \uccb4\uc9c8 \uc790\uccb4\uac00 \uc644\uc804\ud788 \uc804\ud658\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac70\ub300\ud55c \uc9c0\uac01\ubcc0\ub3d9 \uc18d\uc5d0\uc11c \uc804 \uc138\uacc4 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5\uc758 \ucd5c\uc804\uc120\uc744 \uc9c0\ucf1c\uc628 K-\ucf58\ud150\uce20\ub294 \uacfc\uc5f0 \uc5b4\ub5a4 \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud574 \uc788\uc73c\uba70, \uc81c\uc791\uc0ac\uc640 \ud22c\uc790\uc790\ub4e4\uc740 \uc5b4\ub5a4 \uc804\ub7b5\uc801 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ucde8\ud574\uc57c \ud560\uc9c0 \uc2ec\uce35 \ud574\ubd80\ud569\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #1<\/figcaption><\/figure>\n<\/p>\n
\n
\ud83d\udccc \uc774 \uae00\uc758 \ud575\uc2ec \ubaa9\ucc28 \uc694\uc57d<\/div>\n
01.<\/span> \ud574\uc678 \uc6d0\ubb38 \uc8fc\uc694 \ub0b4\uc6a9 \ubc88\uc5ed & \uc0ac\ud0dc \ubc1c\uc0dd \ubc30\uacbd<\/div>\n
02.<\/span> \uae00\ub85c\ubc8c vs \uad6d\ub0b4 \uc2dc\uc7a5 \ubc18\uc751 & \ud575\uc2ec \uc9c0\ud45c 3\ub2e8 \ube44\uad50\ud45c<\/div>\n
03.<\/span> \uc804\ubb38\uac00 \uc2dc\uac01 & \ud5a5\ud6c4 \uae00\ub85c\ubc8c \uc804\ub9dd \uc2dc\ub098\ub9ac\uc624 BEST 3<\/div>\n
04.<\/span> \ud55c\uad6d \ud22c\uc790\uc790\/\ub3c5\uc790\uac00 \ubc18\ub4dc\uc2dc \uccb4\ud06c\ud574\uc57c \ud560 3\uac00\uc9c0 \ud589\ub3d9 \uc694\ub839<\/div>\n
05.<\/span> \uae00\ub85c\ubc8c \ub274\uc2a4 Q&A BEST 3<\/div>\n

<\/div>\n<\/p>\n

\ud83c\udf0d \uc678\uc2e0 \ud575\uc2ec \ud329\ud2b8 & \ud55c\uad6d \uc2dc\uc7a5 \uc601\ud5a5:<\/p>\n

\ubbf8\uad6d \ud14c\ud06c\ud06c\ub7f0\uce58 \ubc0f \ubc84\ub77c\uc774\uc5b4\ud2f0\uc5d0 \ub530\ub974\uba74 \ub137\ud50c\ub9ad\uc2a4\ub294 2026\ub144 \ud558\ubc18\uae30 \uae30\uc900 \uc790\uccb4 AI \uae30\ubc18 \uc2e4\uc2dc\uac04 \uc378\ub124\uc77c\u00b7\ud2b8\ub808\uc77c\ub7ec \ub2e4\uc774\ub0b4\ubbf9 \ub80c\ub354\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \uc804\uba74 \uc801\uc6a9<\/span>\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \ub4dc\ub77c\ub9c8\ub77c\ub3c4 \uc2dc\uccad\uc790\uc758 \uc120\ud638 \uc7a5\ub974\uc640 \uacfc\uac70 \uc2dc\uccad \ub9ac\ud150\uc158 \ub370\uc774\ud130\uc5d0 \ub9de\ucdb0 \uc608\uace0\ud3b8\uc758 \ucef7 \uad6c\uc131\uacfc \uac15\uc870 \ub300\uc0ac\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ud55c\uad6d \ucf58\ud150\uce20 \uc81c\uc791 \uc5c5\uacc4\ub294 \ub2e8\uc21c ‘\uc81c\uc791 \ub0a9\ud488’ \ub2e8\uacc4\ub97c \ub118\uc5b4, \uae00\ub85c\ubc8c \ud504\ub79c\ucc28\uc774\uc988 IP \uc9c0\ubd84 \ud655\ubcf4 \ubc0f \uc0dd\uc131\ud615 \ub85c\uceec\ub77c\uc774\uc9d5 \uad8c\ud55c \ud611\uc0c1\uc774\ub77c\ub294 \uc911\ub300\ud55c \ubd84\uae30\uc810\uc5d0 \ub4e4\uc5b4\uc130\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ud574\uc678 \uc6d0\ubb38 \uc8fc\uc694 \ub0b4\uc6a9 \ubc88\uc5ed & \uc0ac\ud0dc \ubc1c\uc0dd \ubc30\uacbd<\/h3>\n

\uae00\ub85c\ubc8c \uacbd\uc81c\uc9c0 \ube14\ub8f8\ubc84\uadf8(Bloomberg)\ub294 \ucd5c\uadfc \ubcf4\ub3c4\ub97c \ud1b5\ud574 “\ub137\ud50c\ub9ad\uc2a4\uc758 2026\ub144 \ub77c\uc778\uc5c5 \uc804\ub7b5\uc740 ‘\uc591\uc801 \ud655\uc7a5’\uc758 \uc644\uc804\ud55c \uc885\ub8cc\uc774\uc790 ‘\uc815\ubc00 \ud0c0\uaca9\ud615 \ucd08\uac1c\uc778\ud654(Hyper-Targeting)’\ub85c\uc758 \uc601\uad6c\uc801 \uc804\ud658”\uc774\ub77c\uace0 \uaddc\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c \uc218\ub144\uac04 OTT \uc5c5\uacc4\ub294 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ud3b8\uc218\ub97c \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ub298\ub824 \uac00\uc785\uc790 \uc774\ud0c8(Churn Rate)\uc744 \ub9c9\ub294 \ucd9c\ud608 \uacbd\uc7c1\uc744 \uc774\uc5b4\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac00\uc785\uc790 \uc131\uc7a5\uc138\uac00 \uc131\uc219\uae30\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c, \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\ub4e4\uc740 \ub2e8\uc77c \uc81c\uc791 \ud3b8\uc218\ub97c \uc904\uc774\ub294 \ub300\uc2e0 \ud3b8\ub2f9 \ubab0\uc785\ub3c4\uc640 \ub9ac\ud150\uc158\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc790\ubcf8 \uc9d1\uc57d\uc801 \uad6c\uc870<\/span>\ub85c \uae09\uc120\ud68c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #2<\/figcaption><\/figure>\n<\/p>\n

\ud2b9\ud788 2026\ub144 \ub77c\uc778\uc5c5\uc758 \ud575\uc2ec \ucd95\uc740 ‘AI \ub2e4\uc774\ub0b4\ubbf9 \uba54\ud0c0\ub370\uc774\ud130’\uc640 ‘\uae00\ub85c\ubc8c \ud150\ud2b8\ud3f4 \ud504\ub79c\ucc28\uc774\uc988’\uc758 \uacb0\ud569\uc785\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \uc774\uc6a9\uc790\uc758 \uc2dc\uccad \uc774\ub825\uc5d0 \ub530\ub77c \uc54c\uace0\ub9ac\uc998\uc774 \uae30\uc874 \uc601\uc0c1 \ubaa9\ub85d\uc758 \ubc30\uce58 \uc21c\uc11c\ub9cc \ubcc0\uacbd\ud588\ub2e4\uba74, \uc774\uc81c\ub294 \ub137\ud50c\ub9ad\uc2a4\uc758 \ub3c5\uc790\uc801\uc778 \uc0dd\uc131\ud615 \uc54c\uace0\ub9ac\uc998\uc774 \uc720\uc800\uc758 \uc2e4\uc2dc\uac04 \uac10\uc815\uc120\uacfc \uc120\ud638 \ubc30\uc6b0, \uc74c\uc545 \ucde8\ud5a5\uc744 \ubc18\uc601\ud558\uc5ec \uc791\ud488\uc758 \uba54\uc778 \uc608\uace0\ud3b8\uacfc \uc378\ub124\uc77c\uc744 \uac1c\uc778 \ub2e8\uc704\ub85c \uc2e4\uc2dc\uac04 \uc7ac\uc870\ud569<\/span>\ud574 \uc1a1\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uae30\uc220\uc801 \ubcc0\uace1\uc810\uc740 K-\ucf58\ud150\uce20 \uc2dc\uc7a5\uc5d0\ub3c4 \ub9c9\ub300\ud55c \ud30c\uae09\ud6a8\uacfc\ub97c \ub0b3\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc2dc\uccad\uc790\uce35\uc758 \ubb38\ud654\uc801 \uc7a5\ubcbd\uc744 \ud5c8\ubb3c\uc5b4\uc8fc\ub294 \ub2e4\uad6d\uc5b4 AI \ub9bd\uc2f1\ud06c(Lip-sync) \ubc0f \ub85c\uceec \ub9de\ucda4\ud615 \uc74c\uc131 \ub354\ube59\uc774 \ub137\ud50c\ub9ad\uc2a4 \uc624\ub9ac\uc9c0\ub110 \ub77c\uc778\uc5c5\uc5d0 \uae30\ubcf8 \ud0d1\uc7ac\ub418\uba74\uc11c, \ud55c\uad6d\uc5b4\ub85c \uc81c\uc791\ub41c \uc624\ub9ac\uc9c0\ub110 \ub4dc\ub77c\ub9c8\uac00 \uc911\ub0a8\ubbf8, \uc720\ub7fd, \uc911\ub3d9 \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\ub294 \uc18d\ub3c4\uac00 \uc774\uc804 \ub300\ube44 3\ubc30 \uc774\uc0c1 \ub2e8\ucd95\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud83d\udca1 \uc2e4\uc804 \ud575\uc2ec \uc694\uc57d \uac00\uc774\ub4dc<\/b>
\uc804\ubb38\uac00 \uc2ec\uce35 \ud329\ud2b8 \uccb4\ud06c:<\/div>\n

\ub85c\uc774\ud130(Reuters) \ud14c\ud06c \ubd84\uc11d\ud300\uc740 \ub137\ud50c\ub9ad\uc2a4\uc758 \ucd08\uac1c\uc778\ud654 \uc5d4\uc9c4 \uc801\uc6a9 \ud6c4, \ube44\uc601\uc5b4\uad8c \ucf58\ud150\uce20\uc758 \ubd81\ubbf8\u00b7\uc720\ub7fd \ub0b4 \ucd08\ubc18 7\uc77c \uc644\uc2dc\uccad\ub960(Completion Rate)\uc774 \uae30\uc874 \ub300\ube44 \uc57d 28.4% \uc0c1\uc2b9<\/span>\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc5b8\uc5b4\uc758 \uc774\uc9c8\uac10\uc744 \uc904\uc5ec\uc8fc\ub294 \uae30\uc220 \ud601\uc2e0\uc774 \ube44\uc601\uc5b4\uad8c \ud150\ud2b8\ud3f4\uc758 \uc9c4\uc785 \uc7a5\ubcbd\uc744 \uc644\uc804\ud788 \ud5c8\ubb3c\uace0 \uc788\ub294 \uc148\uc785\ub2c8\ub2e4.<\/p>\n

2. \uae00\ub85c\ubc8c vs \uad6d\ub0b4 \uc2dc\uc7a5 \ubc18\uc751 & \ud575\uc2ec \uc9c0\ud45c 3\ub2e8 \ube44\uad50\ud45c<\/h3>\n

\uc678\uc2e0\uacfc \uad6d\ub0b4 \uc2a4\ud29c\ub514\uc624 \uc5c5\uacc4\uc758 \ubc18\uc751\uc740 \uadf9\uba85\ud558\uac8c \uc5c7\uac08\ub9ac\uba74\uc11c\ub3c4 \ubb18\ud55c \uae34\uc7a5\uac10\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6d4\uac00(Wall Street)\ub294 \uc81c\uc791 \ud6a8\uc728\uc131 \uc99d\ub300\uc640 \ub192\uc740 \uad6c\ub3c5\uc790 \uc720\uc9c0\uc728\uc744 \uadfc\uac70\ub85c \ub137\ud50c\ub9ad\uc2a4\uc758 \uc218\uc775\uc131 \uac1c\uc120\uc744 \ub099\uad00\ud558\uace0 \uc788\ub294 \ubc18\uba74, \uad6d\ub0b4 \uc81c\uc791 \uc0dd\ud0dc\uacc4\ub294 \uc81c\uc791\ube44 \uc591\uadf9\ud654\uc640 IP \uc885\uc18d \uc2ec\ud654<\/span>\ub77c\ub294 \uad6c\uc870\uc801 \ub51c\ub808\ub9c8\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #3<\/figcaption><\/figure>\n<\/p>\n

\uad6c\ubd84 \uc9c0\ud45c\t\uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uc7a5 (US\/EU)\t\uad6d\ub0b4 \ucf58\ud150\uce20 \uc81c\uc791 \uc2dc\uc7a5 (K-\uc2a4\ud29c\ub514\uc624)<\/p>\n

\ucf58\ud150\uce20 \ud22c\uc790 \uae30\uc870\t\uc120\ud0dd\uacfc \uc9d1\uc911 (\uc5f0\uac04 \uc81c\uc791 \ud3b8\uc218 \ucd95\uc18c \ubc0f \ud150\ud2b8\ud3f4 \uc9d1\uc57d)\t\uc0c1\uc704 5% \ub300\uc791 \ubab0\ub9bc vs \uc911\uc18c\ud615 \ub4dc\ub77c\ub9c8 \ud3b8\uc131 \uc808\ubcbd<\/span><\/p>\n

\ud575\uc2ec \uae30\uc220 \uc801\uc6a9\t\uc0dd\uc131\ud615 \ub2e4\uc774\ub0b4\ubbf9 \ud2b8\ub808\uc77c\ub7ec \ubc0f AI \uc74c\uc131 \ub354\ube59 \uc804\uba74\ud654\t\ud3ec\uc2a4\ud2b8 \ud504\ub85c\ub355\uc158(VFX, \uc74c\ud5a5) AI \ub3c4\uc785\uc73c\ub85c \ub2e8\uac00 \uc808\uac10<\/p>\n

\uc218\uc775 \ubd84\ubc30 \ubaa8\ub378\t\uae00\ub85c\ubc8c \ubdf0\uc5b4\uc2ed \uae30\ubc18 \ub9ac\ud150\uc158 \ubcf4\ub108\uc2a4 \ud655\ub300\tCost-Plus \uacc4\uc57d \ud0c8\ud53c \ubc0f 2\ucc28 \uc800\uc791\uad8c \uacf5\uc720 \ubd84\uc7c1<\/span><\/p>\n

\uac00\uc785\uc790 \ub9ac\ud150\uc158 \uc9c0\ud45c\t\uad11\uace0 \uc694\uae08\uc81c(AVOD) \ube44\uc911 50% \ub3cc\ud30c \ubc0f ARPU \uc548\uc815\ud654\t\ud1a0\uc885 OTT(\ud2f0\ube59\/\uc6e8\uc774\ube0c \ub4f1)\uc640\uc758 \uac00\uc785\uc790 \uc810\uc720\uc728 \uaca9\ucc28 \uc2ec\ud654<\/p>\n

3. \uc804\ubb38\uac00 \uc2dc\uac01 & \ud5a5\ud6c4 \uae00\ub85c\ubc8c \uc804\ub9dd \uc2dc\ub098\ub9ac\uc624 BEST 3<\/h3>\n

\ud574\uc678 \ubbf8\ub514\uc5b4 \ubd84\uc11d \uae30\uad00 \ubc0f \uad6d\ub0b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \ud5a5\ud6c4 2\u223c3\ub144\uac04 \uae00\ub85c\ubc8c \uc2a4\ud2b8\ub9ac\ubc0d \uc9c0\ud615\uc774 \ub2e4\uc74c\uacfc \uac19\uc740 3\uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\ub85c \uc804\uac1c\ub420 \uac83\uc774\ub77c \uc804\ub9dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #4<\/figcaption><\/figure>\n<\/p>\n

\u2460 \uc2dc\ub098\ub9ac\uc624 A (\uba54\uac00 \ud504\ub79c\ucc28\uc774\uc988 \ub3c5\uc810\ud654):<\/p>\n

\uac80\uc99d\ub41c \uc288\ud37c IP \uae30\ubc18\uc758 \uc720\ub2c8\ubc84\uc2a4(Universe) \uad6c\ucd95\uc774 \uc2a4\ud2b8\ub9ac\ubc0d\uc758 \uc8fc\ub958\ub85c \uc790\ub9ac \uc7a1\uc2b5\ub2c8\ub2e4. \ub4dc\ub77c\ub9c8, \uc560\ub2c8\uba54\uc774\uc158, \uac8c\uc784, \uad7f\uc988\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5f0\ub3d9\ub418\uba70, \ub2e8\uc77c \uba54\uac00 IP\uc758 \uae00\ub85c\ubc8c \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc774 10\ub144 \uc774\uc0c1 \uc9c0\uc18d\ub418\ub294 \ub77d\uc778(Lock-in) \ud6a8\uacfc<\/span>\uac00 \ud604\uc2e4\ud654\ub429\ub2c8\ub2e4.<\/p>\n

\u2461 \uc2dc\ub098\ub9ac\uc624 B (\ucd08\uac1c\uc778\ud654 \uc778\ud130\ub799\ud2f0\ube0c\uc758 \uc77c\uc0c1\ud654):<\/p>\n

\ub2e8\uc21c \uc77c\ubc29\ud5a5 \uc2dc\uccad\uc5d0\uc11c \uc9c4\ud654\ud558\uc5ec \uc2dc\uccad\uc790\uc758 \uc120\ud0dd\uacfc \uc2dc\uccad \ud328\ud134\uc5d0 \ub530\ub77c \uacb0\ub9d0\uc774\ub098 \uc11c\ube0c \ud50c\ub86f\uc758 \uc804\uac1c\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubbf8\uc138 \uc870\uc815\ub418\ub294 ‘\ud558\uc774\ud37c \ub2e4\uc774\ub0b4\ubbf9 \uc2a4\ud1a0\ub9ac\ud154\ub9c1’\uc774 \uc810\uc9c4\uc801\uc73c\ub85c \ub3c4\uc785\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n

\u2462 \uc2dc\ub098\ub9ac\uc624 C (\ub85c\uceec \uc81c\uc791\uc0ac\uc758 \uae00\ub85c\ubc8c \ud558\uccad \uae30\uc9c0\ud654 vs \ub3c5\ub9bd \uc2a4\ud29c\ub514\uc624 \ub3c4\uc57d):<\/p>\n

\ub137\ud50c\ub9ad\uc2a4\uc758 \uc790\ubcf8\ub825\uc5d0 \uc885\uc18d\ub418\ub294 \ub2e8\uc21c \uc678\uc8fc \uc2a4\ud29c\ub514\uc624\ub4e4\uc740 \uc9c0\uc18d\uc801\uc778 \ub9c8\uc9c4 \uc555\ubc15\uc744 \ubc1b\uac8c \ub418\uba70, \ubc18\ub300\ub85c \ub3c5\uc790\uc801\uc778 \uc6d0\ucc9c \uc6f9\ud230\u00b7\uc6f9\uc18c\uc124 IP\ub97c \ubcf4\uc720\ud55c \ub300\ud615 \uc2a4\ud29c\ub514\uc624\ub4e4\uc740 \uae00\ub85c\ubc8c \ud611\uc0c1\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5ed\ub300\uae09 \ubc38\ub958\uc5d0\uc774\uc158 \ub9ac\ub808\uc774\ud305<\/span>\uc744 \uacbd\ud5d8\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

4. \ud55c\uad6d \ud22c\uc790\uc790\/\ub3c5\uc790\uac00 \ubc18\ub4dc\uc2dc \uccb4\ud06c\ud574\uc57c \ud560 3\uac00\uc9c0 \ud589\ub3d9 \uc694\ub839<\/h3>\n

\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \ud14c\ud06c\uc758 \uaca9\ubcc0\uae30 \uc18d\uc5d0\uc11c \uad6d\ub0b4 \ubbf8\ub514\uc5b4\u00b7\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc139\ud130 \ud22c\uc790\uc790\uc640 \uc2a4\ub9c8\ud2b8\ud55c \uc2dc\uccad\uc790\uac00 \uc989\uac01 \ucde8\ud574\uc57c \ud560 \uc2e4\ucc9c \uc218\uce59 3\uac00\uc9c0\ub97c \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #5<\/figcaption><\/figure>\n<\/p>\n

1. \uc6d0\ucc9c IP(\uc6f9\ud230\u00b7\uc6f9\uc18c\uc124) \ubcf4\uc720 \uc9c0\uc8fc\uc0ac \ubc0f \uc2a4\ud29c\ub514\uc624 \uc9d1\uc911 \ubd84\uc11d<\/h3>\n

\ub2e8\uc21c \ub4dc\ub77c\ub9c8 \uc678\uc8fc \uc81c\uc791\uc0ac\ubcf4\ub2e4\ub294 \ubbf8\uad6d\u00b7\uc77c\ubcf8 \ub4f1 \ud604\uc9c0 \ud50c\ub7ab\ud3fc\uc5d0 \uc9c1\uc811 \uc6d0\ucc9c IP\ub97c \uacf5\uae09\ud560 \uc218 \uc788\ub294 \uc288\ud37c IP \ud640\ub354(\uc2a4\ud29c\ub514\uc624\ub4dc\ub798\uace4, \ucf58\ud150\ud2b8\ub9ac\uc911\uc559 \ubc0f \ub300\ud615 \uc6f9\ud230 \ud50c\ub7ab\ud3fc\uc0ac)<\/span>\uc758 2\ucc28 \ud310\uad8c \uacc4\uc57d \uad6c\uc870\ub97c \uc810\uac80\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

2. AI \ub85c\uceec\ub77c\uc774\uc9d5 \ubc0f \ubc84\ucd94\uc5bc \ud504\ub85c\ub355\uc158 \ud14c\ud06c \ubc38\ub958\uccb4\uc778 \uc8fc\ubaa9<\/h3>\n

\uc2dc\uac01\ud2b9\uc218\ud6a8\uacfc(VFX) \ubc0f AI \ub2e4\uad6d\uc5b4 \ub354\ube59\u00b7\uc2f1\ud06c \uae30\uc220\uc744 \ub137\ud50c\ub9ad\uc2a4 \ub4f1 \uae00\ub85c\ubc8c \ud45c\uc900\uc5d0 \ub0a9\ud488\ud558\ub294 \ud14c\ud06c \ubca4\ub354 \uae30\uc5c5\ub4e4\uc758 B2B \ub9e4\ucd9c \ube44\uc911\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud2b8\ub798\ud0b9\ud558\uc2ed\uc2dc\uc624.<\/p>\n

3. OTT \ubc88\ub4e4\ub9c1 \uc694\uae08\uc81c \ubc0f \ud1b5\uc2e0\uc0ac \uacb0\ud569 \ud61c\ud0dd \uc801\uadf9 \ud65c\uc6a9<\/h3>\n

\ud50c\ub7ab\ud3fc \uac04\uc758 \ub77d\uc778 \uacbd\uc7c1\uc73c\ub85c \uc778\ud574 \ud1b5\uc2e0 3\uc0ac \ubc0f \ud3ec\ud138 \uba64\ubc84\uc2ed\uc758 OTT \uacb0\ud569 \uc0c1\ud488 \ud61c\ud0dd\uc774 \ub300\ud3ed \uac15\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\ub3c5 \uad6c\ub3c5 \ub300\ube44 \ucd5c\ub300 40\u223c50% \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\ub294 \uc5f0\uacc4 \ud504\ub85c\ubaa8\uc158<\/span>\uc744 \uc801\uadf9 \ud65c\uc6a9\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\ud83d\udca1 \uc2e4\uc804 \ud575\uc2ec \uc694\uc57d \uac00\uc774\ub4dc<\/b>
\uc2e4\uc804 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \ud301:<\/div>\n

\ubbf8\ub514\uc5b4 \uc139\ud130 \uc8fc\uac00\ub294 \ub77c\uc778\uc5c5 \uacf5\uac1c \uc2dc\uc810\ubcf4\ub2e4 \uae00\ub85c\ubc8c \ud1b110 \ubdf0\uc5b4\uc2ed \ub370\uc774\ud130 \uc9d1\uacc4 2\u223c3\uc8fc \ucc28\uc5d0 \ubcc0\ub3d9\uc131\uc774 \uadf9\ub300\ud654<\/span>\ub418\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ub2e8\uae30 \uc774\ubca4\ud2b8\uc131 \ub9e4\ub9e4\ubcf4\ub2e4\ub294 \uae00\ub85c\ubc8c \ub9ac\ud150\uc158 \uc9c0\ud45c\uc640 \ud310\uad8c \ub9e4\ucd9c \uc778\uc2dd \uc2dc\uc810\uc744 \uc815\ubc00\ud558\uac8c \uad50\ucc28 \uac80\uc99d\ud558\ub294 \ubd84\ud560 \uc811\uadfc\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n

5. \uae00\ub85c\ubc8c \ub274\uc2a4 Q&A BEST 3<\/h3>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 K-\ucf58\ud150\uce20\uc758 \ubbf8\ub798 – \uc774\ubbf8\uc9c0 #6<\/figcaption><\/figure>\n<\/p>\n

\u2753 Q. \ub137\ud50c\ub9ad\uc2a4\uc758 ‘\ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654’\ub294 \uae30\uc874 \uc54c\uace0\ub9ac\uc998 \ucd94\ucc9c\uacfc \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694?<\/p>\n

A.<\/b> A. \uae30\uc874 \ubc29\uc2dd\uc740 \uc774\ubbf8 \uc644\uc131\ub41c \uc378\ub124\uc77c \uba87 \uac1c \uc911 \ud558\ub098\ub97c \uace8\ub77c \ubcf4\uc5ec\uc8fc\ub294 \uc815\uc801 \ubc29\uc2dd\uc774\uc5c8\ub2e4\uba74, 2026\ub144 \uc2dc\uc2a4\ud15c\uc740 \uc0dd\uc131\ud615 AI\uac00 \uc2dc\uccad\uc790\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ucdb0 \uc608\uace0\ud3b8\uc758 \uc7a5\uba74 \uc21c\uc11c, \ubc30\uacbd \uc74c\uc545, \uac15\uc870 \ud14d\uc2a4\ud2b8\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc644\uc804\ud788 \uc0c8\ub86d\uac8c \uc870\ub9bd<\/span>\ud558\uc5ec \ub80c\ub354\ub9c1\ud558\ub294 \ub3d9\uc801 \ucd08\uac1c\uc778\ud654 \uae30\uc220\uc785\ub2c8\ub2e4.<\/div>\n

\u2753 Q. K-\ub4dc\ub77c\ub9c8 \uc81c\uc791\uc0ac\ub4e4\uc758 \uc218\uc775\uc131 \uc545\ud654 \uc6b0\ub824\ub294 \uc0ac\uc2e4\uc778\uac00\uc694?<\/p>\n

A.<\/b> A. \uc808\ubc18\uc740 \ub9de\uace0 \uc808\ubc18\uc740 \ud2c0\ub9bd\ub2c8\ub2e4. \uad6d\ub0b4 \ubc29\uc601\uad8c\uc5d0 \uc758\uc874\ud558\ub294 \uc911\uc18c \uc81c\uc791\uc0ac\ub294 \ud3b8\uc131 \ucd95\uc18c\ub85c \ud0c0\uaca9\uc744 \uc785\uace0 \uc788\uc73c\ub098, \uae00\ub85c\ubc8c \uc9c1\ub0a9 \uacc4\uc57d\uacfc \ub9ac\ud150\uc158 \uc778\uc13c\ud2f0\ube0c\ub97c \ud655\ubcf4\ud55c \ud1b1\ud2f0\uc5b4 \uc81c\uc791 \uc2a4\ud29c\ub514\uc624\ub4e4\uc740 \ud3b8\ub2f9 \uc81c\uc791\ube44 \uc0c1\uc2b9\uc5d0 \ub530\ub978 \ub9c8\uc9c4 \ucd1d\uc561\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00<\/span>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n

\u2753 Q. \uad6d\ub0b4 \ud1a0\uc885 OTT(\ud2f0\ube59, \ucfe0\ud321\ud50c\ub808\uc774 \ub4f1)\ub294 \uc5b4\ub5a4 \uc804\ub7b5\uc73c\ub85c \ub300\uc751\ud558\uace0 \uc788\ub098\uc694?<\/p>\n

A.<\/b> A. \uae00\ub85c\ubc8c \ud150\ud2b8\ud3f4\uacfc\uc758 \uc815\uba74 \ub300\uacb0 \ub300\uc2e0 \uc2e4\uc2dc\uac04 \uc2a4\ud3ec\uce20 \uc911\uacc4 \ub3c5\uc810\uad8c \ud655\ubcf4(KBO, \ud504\ub9ac\ubbf8\uc5b4\ub9ac\uadf8 \ub4f1)\uc640 \ucd08\ubc00\ucc29 \ub85c\uceec \uc608\ub2a5 \uac15\ud654<\/span>\ub97c \ud1b5\ud574 \uad6d\ub0b4 \ucf54\uc5b4 \uc720\uc800\uce35\uc758 \uc77c\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218(DAU)\ub97c \ubc29\uc5b4\ud558\ub294 \ud22c\ud2b8\ub799 \uc804\ub7b5\uc744 \uad6c\uc0ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n

:<\/p>\n

2026\ub144 \uc2a4\ud2b8\ub9ac\ubc0d \uc804\uc7c1\uc758 \ud575\uc2ec \uc2b9\ubd80\ucc98\ub294 ‘\uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc791\ud488\uc744 \ub9cc\ub4dc\ub290\ub0d0’\uac00 \uc544\ub2c8\ub77c, \u2018\uae30\uc220\uc744 \ud1b5\ud574 \uac1c\ubcc4 \uc2dc\uccad\uc790\uc758 \uc2dc\uac04\uc744 \uc5bc\ub9c8\ub098 \uc815\ubc00\ud558\uac8c \uc810\uc720\ud558\ub290\ub0d0\u2019<\/span>\ub85c \uc62e\uaca8\uac14\uc2b5\ub2c8\ub2e4. \ub300\ud55c\ubbfc\uad6d \ucf58\ud150\uce20 \uc0b0\uc5c5\uc774 \uc774 \uac70\ub300\ud55c \uc54c\uace0\ub9ac\uc998 \ud601\uc2e0\uc758 \ud30c\ub3c4 \uc704\uc5d0\uc11c \ub2e8\uc21c\ud55c \ud558\uccad \uae30\uc9c0\ub97c \ub118\uc5b4 \uae00\ub85c\ubc8c IP \uc81c\uad6d\uc758 \ud0a4\ud50c\ub808\uc774\uc5b4\ub85c \uc790\ub9ac \uc7a1\uc744 \uc218 \uc788\uc744\uc9c0, \uc804 \uc138\uacc4 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc2dc\uc120\uc774 \uc11c\uc6b8\ub85c \uc9d1\uc911\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf10 \uae00\ub85c\ubc8c \ub274\uc2a4 \uc2ec\uce35 \ube0c\ub9ac\ud551 Global Media Briefing 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5 \ub300\uc804\ud658: \uc0dd\uc131\ud615 \uac1c\uc778\ud654\uc640 K-\ucf58\ud150\uce20\uc758 \uc0c8\ub85c\uc6b4 \ubcc0\uace1\uc810 \uc2ec\uce35 \ubd84\uc11d \ud83d\udea8 [\uae00\ub85c\ubc8c \uc18d\ubcf4 \ud5e4\ub4dc\ub77c\uc778 \uc694\uc57d] \u2022Variety & Bloomberg: \ub137\ud50c\ub9ad\uc2a4, 2026\ub144 \ud558\ubc18\uae30 \ucf58\ud150\uce20 \ud22c\uc790 \uad6c\uc870 \uc804\uba74 \uc7ac\ud3b8 \ubc0f \ucc28\uc138\ub300 \uc2e4\uc2dc\uac04 \ud558\uc774\ud37c \uac1c\uc778\ud654(Hyper-Personalization) \uc5d4\uc9c4 \ub3c4\uc785 \ubc1c\ud45c. \u2022The Wall Street Journal: \ub2e8\uc21c IP \ub2e4\uc791 \uc81c\uc791 \uc2dc\ub300 \uc885\uc5b8, \uc81c\uc791\ube44 1,000\uc5b5 […]<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[124,125,128,123,127,129,126],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-k","tag-ott","tag-128","tag-123","tag-127","tag-129","tag-126"],"_links":{"self":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273"}],"version-history":[{"count":0,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}