{"id":361,"date":"2026-08-26T11:34:59","date_gmt":"2026-08-26T11:34:59","guid":{"rendered":"http:\/\/mpluskj.dothome.co.kr\/?p=361"},"modified":"2026-08-26T11:34:59","modified_gmt":"2026-08-26T11:34:59","slug":"%ec%8b%ac%ec%b8%b5-%eb%b6%84%ec%84%9d-2026-%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4-%eb%9d%bc%ec%9d%b8%ec%97%85-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%98%a4%eb%a6%ac%ec%a7%80%eb%84%90%ec%9d%98-%eb%b3%80-2","status":"publish","type":"post","link":"http:\/\/mpluskj.dothome.co.kr\/?p=361","title":{"rendered":"[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784"},"content":{"rendered":"
\ud83c\udf10 [\uae00\ub85c\ubc8c \ub274\uc2a4 \uc2ec\uce35 \ube0c\ub9ac\ud551]<\/div>\n

# [\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784<\/p>\n

\uc548\ub155\ud558\uc2ed\ub2c8\uae4c, \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uac70\ub300\ud55c \ud750\ub984\uc744 \uac00\uc7a5 \ub0a0\uce74\ub85c\uc6b4 \uc2dc\uc120\uc73c\ub85c \ud574\uc124\ud574 \ub4dc\ub9ac\ub294 \uc678\uc2e0 \ube0c\ub9ac\ud37c\uc785\ub2c8\ub2e4.<\/p>\n

\uc624\ub298 \uc6b0\ub9ac\uac00 \uc8fc\ubaa9\ud560 \uba54\uac00 \uc774\uc288\ub294 \ubc14\ub85c \uc804 \uc138\uacc4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5\uc758 \uc9c0\uac01\ubcc0\ub3d9\uc744 \uc608\uace0\ud558\uace0 \uc788\ub294 2026\ub144 \ub137\ud50c\ub9ad\uc2a4\uc758 \uae00\ub85c\ubc8c \ub77c\uc778\uc5c5 \uc804\ub7b5\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654(Hyper-Personalization)<\/b>\uc758 \uc2e4\uccb4\uc785\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #1<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 1] \ub137\ud50c\ub9ad\uc2a4 2026 \uae00\ub85c\ubc8c \ub77c\uc778\uc5c5 \ubc1c\ud45c\uc640 AI \ud328\ub7ec\ub2e4\uc784 \uc804\ud658<\/p>\n<\/p>\n

Bloomberg\uc640 Reuters \ub4f1 \uc8fc\uc694 \uc678\uc2e0\uc5d0 \ub530\ub974\uba74, \ub137\ud50c\ub9ad\uc2a4\ub294 \uc9c0\ub09c `2025\ub144\uacfc 2021\ub144\uc758 \ub300\ud615 \ud0c0\uc774\ud2c0 \uc131\uacf5 \uacf5\uc2dd\uc744 \uc804\uba74 \ud574\uccb4<\/span>`\ud558\uace0, \ucd08\uac1c\uc778\ud654 AI \uc54c\uace0\ub9ac\uc998\uc744 \uacb0\ud569\ud55c \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc720\ud1b5 \uccb4\uc81c\ub85c\uc758 \uc804\ud658\uc744 \uc120\uc5b8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacfc\uac70\uc758 \ud68d\uc77c\uc801\uc778 \ube14\ub85d\ubc84\uc2a4\ud130 \uacf5\uae09 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc774\uc81c\ub294 \uc804 \uc138\uacc4 \uc2dc\uccad\uc790\uc758 \uc138\ubc00\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ud310\ub3c4\uac00 \uc7ac\ud3b8\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \ube0c\ub9ac\ud551\uc5d0\uc11c\ub294 \uc678\uc2e0 \uc6d0\ubb38\uc758 \uc2ec\uce35 \ud329\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c, \ud55c\uad6d \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uacfc \uae00\ub85c\ubc8c \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \ubbf8\uce60 \ud30c\uc7a5\uc744 \uc644\ubcbd\ud558\uac8c \ud574\ubd80\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud83c\udf0d \uc678\uc2e0 \ud575\uc2ec \ud329\ud2b8 & \ud55c\uad6d \uc2dc\uc7a5 \uc601\ud5a5:<\/b><\/p>\n
\u2022<\/span>\ube14\ub8f8\ubc84\uadf8(Bloomberg) \ub2e8\ub3c5 \ubcf4\ub3c4:<\/b> 2026\ub144 \ub137\ud50c\ub9ad\uc2a4\ub294 \uc81c\uc791 \uc608\uc0b0\uc758 `45% \uc774\uc0c1\uc744 \ucd08\uac1c\uc778\ud654 \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \ub9de\ucda4\ud615 \uc624\ub9ac\uc9c0\ub110 IP\uc5d0 \uc9d1\uc911<\/span>` \ud22c\uc790\ud558\uae30\ub85c \uacb0\uc815.<\/div>\n
\u2022<\/span>\ub85c\uc774\ud130(Reuters) \ubd84\uc11d:<\/b> \uacfc\uac70 2021\ub144 \ud3ed\ubc1c\uc801 \uc131\uc7a5\uae30 \ubc0f 2025\ub144 \uc548\uc815\uae30\uc640\ub294 \uc644\uc804\ud788 \ucc28\ubcc4\ud654\ub41c, AI \uae30\ubc18 \uc2dc\uccad\uc790 \ucc38\uc5ec\ud615 \uc11c\uc0ac \uad6c\uc870\uac00 \uc804\uba74\uc5d0 \ubd80\uac01\ub428.<\/div>\n
\u2022<\/span>\ud55c\uad6d \uc2dc\uc7a5 \uc2dc\uc0ac\uc810:<\/b> K-\ucf58\ud150\uce20\uc758 \uae00\ub85c\ubc8c \ud30c\uc6cc\uac00 \ub2e8\uc21c\ud55c \ubb3c\ub7c9 \uacf5\uc138\ub97c \ub118\uc5b4, `\ucd08\uc815\ubc00 \ud0c0\uac9f\ud305 \uae30\ubc18\uc758 \uace0\ubd80\uac00\uac00\uce58 \uc218\ucd9c \ubaa8\ub378\ub85c \uc9c4\ud654<\/span>`\ud558\ub294 \uc911\ub300\ud55c \ubcc0\uace1\uc810\uc5d0 \uc9c1\uba74\ud568.<\/div>\n<\/div>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #2<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 2] \uc678\uc2e0 \ubcf4\ub3c4 \uae30\ubc18\uc758 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ucd08\uac1c\uc778\ud654 \uc5d4\uc9c4 \uac00\ub3d9 \ud654\uba74<\/p>\n<\/p>\n

1. \ud574\uc678 \uc6d0\ubb38 \uc8fc\uc694 \ub0b4\uc6a9 \ubc88\uc5ed & \uc0ac\ud0dc \ubc1c\uc0dd \ubc30\uacbd<\/h3>\n

\ucd5c\uadfc Wall Street Journal(WSJ)\uacfc TechCrunch \ub4f1 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc804\ubb38 \ub9e4\uccb4\ub4e4\uc740 \ub137\ud50c\ub9ad\uc2a4\uc758 2026\ub144 \uc804\ub7b5 \ubcc0\ud654\ub97c \uc9d1\uc911 \uc870\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uac74\uc758 \ubc1c\ub2e8\uc740 \uc804\ud1b5\uc801\uc778 \ub300\ud615 \uc2dc\ub9ac\uc988 \uc81c\uc791 \ube44\uc6a9\uc758 \uae09\ub4f1\uacfc \uad6c\ub3c5\uc790 \uc99d\uac00\uc138\uc758 \uc815\uccb4\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub354 \uc774\uc0c1 \ub9c9\ub300\ud55c \uc81c\uc791\ube44\ub97c \ud22c\uc785\ud574 \ubd88\ud2b9\uc815 \ub2e4\uc218\uc5d0\uac8c \uc120\ubcf4\uc774\ub294 \ubc29\uc2dd\uc73c\ub85c\ub294 ROAS(\uad11\uace0 \ub300\ube44 \uc218\uc775\ub960)\uc640 \uac00\uc785\uc790 \uc720\uc9c0\uc728\uc744 \ub3d9\uc2dc\uc5d0 \ubc29\uc5b4\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc5d0 \ub530\ub77c \ub137\ud50c\ub9ad\uc2a4 \uacbd\uc601\uc9c4\uc740 `\uc2dc\uccad\uc790\uc758 \uc2dc\uc120 \uc774\ub3d9, \ud074\ub9ad \ud328\ud134, \uc2ec\uce35 \uc815\uc11c \ubc18\uc751\uae4c\uc9c0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654 \uc5d4\uc9c4<\/span>`\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \ub2e8\uc21c\ud788 \uc2dc\uccad \uae30\ub85d\uc744 \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ucd94\ucc9c\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4, \ud558\ub098\uc758 \uc624\ub9ac\uc9c0\ub110 \uc791\ud488 \uc548\uc5d0\uc11c\ub3c4 \uc2dc\uccad\uc790\uc758 \uc131\ud5a5\uc5d0 \ub530\ub77c \uc11c\uc0ac\uc758 \uacb0\uc774 \ubbf8\uc138\ud558\uac8c \uc870\uc815\ub418\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n

\ud574\uc678 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc740 \uc774\ub97c \ub450\uace0 `“\ucf58\ud150\uce20\uac00 \uc778\uac04\uc744 \ub530\ub77c\uac00\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc778\uac04\uc758 \ub370\uc774\ud130\uac00 \ucf58\ud150\uce20\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucc3d\uc870\ud558\ub294 \uc2dc\ub300\uc758 \uac1c\ub9c9”<\/span>`\uc774\ub77c\uace0 \ud3c9\ud558\uba70 \ud070 \ucda9\uaca9\uc744 \ud45c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #3<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 3] \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uac70\ub300\ud55c \ubcc0\ud654\uc640 \uc2a4\ud29c\ub514\uc624 \ud604\uc7a5<\/p>\n<\/p>\n

2. \uae00\ub85c\ubc8c vs \uad6d\ub0b4 \uc2dc\uc7a5 \ubc18\uc751 & \ud575\uc2ec \uc9c0\ud45c 3\ub2e8 \ube44\uad50\ud45c<\/h3>\n

\uc774\ubc88 2026\ub144 \ub77c\uc778\uc5c5 \ubcc0\ud654\uac00 \uacfc\uac70\uc758 \ub808\uac70\uc2dc \uc2dc\uae30\uc640 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uc9c0, \uae00\ub85c\ubc8c \uc2dc\uc7a5\uacfc \uad6d\ub0b4 \ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc758 \uc8fc\uc694 \uc9c0\ud45c\ub97c \ube44\uad50\ud558\uc5ec \ud55c\ub208\uc5d0 \ud30c\uc545\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n
\uad6c\ubd84<\/th>\n2021\ub144 \uc131\uc7a5\uae30 (\ub808\uac70\uc2dc \ubaa8\ub378)<\/th>\n2025\ub144 \uacfc\ub3c4\uae30 (\ub2e4\uac01\ud654 \ubaa8\ub378)<\/th>\n2026\ub144 \ud604\uc7ac (\ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654 \ubaa8\ub378)<\/th>\n<\/tr>\n<\/table>\n<\/table>\n
<\/table>\n
<\/table>\n
\n\n\n\n
\ud575\uc2ec \uc804\ub7b5<\/b><\/td>\n\uc624\ub9ac\uc9c0\ub110 IP \uc591\uc801 \ud33d\ucc3d \ubc0f \ub300\uaddc\ubaa8 \ud22c\uc790<\/td>\n\uad11\uace0\ud615 \uc694\uae08\uc81c \ub3c4\uc785 \ubc0f \uc2a4\ud3ec\uce20\/\ub77c\uc774\ube0c \uc9c4\ucd9c<\/td>\n`AI \uae30\ubc18 \ucd08\uac1c\uc778\ud654 \uc11c\uc0ac \ubc0f \uc2e4\uc2dc\uac04 \ub9de\ucda4 \ud3b8\uc9d1<\/span>`<\/td>\n<\/tr>\n
\uc81c\uc791 \ucd08\uc810<\/b><\/td>\n\uae00\ub85c\ubc8c \ub3d9\uc2dc \uacf5\uac1c \ube14\ub85d\ubc84\uc2a4\ud130 \uc704\uc8fc<\/td>\n\uc9c0\uc5ed\ubcc4 \ud2b9\ud654 \ub85c\uceec \ucf58\ud150\uce20 \ub2e4\ubcc0\ud654<\/td>\n`\uc2dc\uccad\uc790 \ucc38\uc5ec\ud615 \uc778\ud130\ub799\ud2f0\ube0c \ubc0f \ub9c8\uc774\ud06c\ub85c \ud0c0\uac9f\ud305<\/span>`<\/td>\n<\/tr>\n
\ud55c\uad6d \uc2dc\uc7a5 \uc601\ud5a5<\/b><\/td>\nK-\ub4dc\ub77c\ub9c8 \uae00\ub85c\ubc8c \ubd90\uc758 \ucd08\uc11d \ub9c8\ub828<\/td>\nK-\ucf58\ud150\uce20 \uc81c\uc791\ube44 \uc0c1\uc2b9 \ubc0f \ub85d\uc778(Lock-in) \uc804\ub7b5<\/td>\n`\uace0\ubd80\uac00\uac00\uce58 IP \uc218\ucd9c \ubc0f \uae30\uc220 \uacb0\ud569\ud615 \uc2a4\ud29c\ub514\uc624 \uc131\uc7a5<\/span>`<\/td>\n<\/tr>\n<\/table>\n

\ud45c\uc5d0\uc11c \uba85\ud655\ud788 \ub4dc\ub7ec\ub098\ub4ef, 2026\ub144\uc740 \uacfc\uac70 2021\ub144\uc758 \ub2e8\uc21c\ud55c \ud765\ud589 \uacf5\uc2dd\uc774\ub098 2025\ub144\uc758 \uacfc\ub3c4\uae30\uc801 \uc2e4\ud5d8\uc744 \ub118\uc5b4 `\uae30\uc220\uacfc \ucf58\ud150\uce20\uac00 \uc644\uc804\ud788 \uc735\ud569\ub418\ub294 \uc6d0\ub144<\/span>`\uc73c\ub85c \uae30\ub85d\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #4<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 4] \uacfc\uac70 \ub808\uac70\uc2dc \ubaa8\ub378\uacfc 2026\ub144 \uc2e0\ubaa8\ub378\uc758 \uc9c0\ud45c \ube44\uad50<\/p>\n<\/p>\n

3. \uc804\ubb38\uac00 \uc2dc\uac01 & \ud5a5\ud6c4 \uae00\ub85c\ubc8c \uc804\ub9dd \uc2dc\ub098\ub9ac\uc624 BEST 3<\/h3>\n

\uae00\ub85c\ubc8c \uc678\uc2e0\uacfc \uc6d4\uc2a4\ud2b8\ub9ac\ud2b8 \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \ud5a5\ud6c4 \ubbf8\ub514\uc5b4 \ud328\ub7ec\ub2e4\uc784\uacfc \uad00\ub828\ud574 \uc138 \uac00\uc9c0 \ud575\uc2ec \uc2dc\ub098\ub9ac\uc624\ub97c \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8\ub294 \ucd08\uac1c\uc778\ud654 \ub099\uad00\ub860<\/b>\uc73c\ub85c, \uc2dc\uccad \ub9cc\uc871\ub3c4\uac00 \uadf9\ub300\ud654\ub418\uc5b4 \uae00\ub85c\ubc8c \uc774\ud0c8\ub960\uc774 `\uc5ed\ub300 \ucd5c\uc800 \uc218\uc900\uc778 2%\ub300\uae4c\uc9c0 \ud558\ub77d\ud560 \uac83\uc774\ub77c\ub294 \uc804\ub9dd<\/span>`\uc785\ub2c8\ub2e4.<\/p>\n

\ub458\uc9f8\ub294 \uc81c\uc791 \ube44\uc6a9 \ubc0f \ud504\ub77c\uc774\ubc84\uc2dc \ub17c\ub780\uc5d0 \ub530\ub978 \uc2e0\uc911\ub860<\/b>\uc785\ub2c8\ub2e4. AI \ub9de\ucda4\ud615 \ud3b8\uc9d1 \uacfc\uc815\uc5d0\uc11c \uac1c\uc778\uc815\ubcf4 \uc218\uc9d1 \ubc94\uc704\uac00 \ub113\uc5b4\uc9c0\uba74\uc11c `\uc720\ub7fd\uc5f0\ud569(EU)\uc744 \uc911\uc2ec\uc73c\ub85c \uac15\ub825\ud55c \uaddc\uc81c \ud3ed\ud0c4\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\ub2e4\ub294 \uc6b0\ub824<\/span>`\uc785\ub2c8\ub2e4.<\/p>\n

\uc14b\uc9f8\ub294 K-\ucf58\ud150\uce20 \uc911\uc2ec\uc758 \uc591\uadf9\ud654 \uc2dc\ub098\ub9ac\uc624<\/b>\uc785\ub2c8\ub2e4. \ucca0\uc800\ud55c \ub370\uc774\ud130 \ubd84\uc11d \ub2a5\ub825\uc744 \uac16\ucd98 \ub300\ud615 \uc81c\uc791\uc0ac\ub9cc \uc0b4\uc544\ub0a8\uace0, \uc911\uc18c \uc81c\uc791 \uc2a4\ud29c\ub514\uc624\ub294 \ud558\uccad \uad6c\uc870\ub85c \uc804\ub77d\ud560 \uc704\ud5d8\uc774 \uc788\ub2e4\ub294 \ubd84\uc11d\uc785\ub2c8\ub2e4.<\/p>\n

\uc804\ubb38\uac00\ub4e4\uc740 \uc774 \uc911 `\ub450 \ubc88\uc9f8\uc640 \uc138 \ubc88\uc9f8 \uc2dc\ub098\ub9ac\uc624\uc758 \ubcf5\ud569\uc801 \uc791\uc6a9\uc5d0 \ub300\ube44\ud574\uc57c \ud55c\ub2e4<\/span>`\uace0 \uc785\uc744 \ubaa8\uc74d\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #5<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 5] \ud22c\uc790\uc790\uc640 \ub3c5\uc790\uac00 \uaf2d \uccb4\ud06c\ud574\uc57c \ud560 \uc2e4\uc804 \ub300\uc751 \uc804\ub7b5 \ud68c\uc758<\/p>\n<\/p>\n

4. \ud55c\uad6d \ud22c\uc790\uc790\/\ub3c5\uc790\uac00 \ubc18\ub4dc\uc2dc \uccb4\ud06c\ud574\uc57c \ud560 3\uac00\uc9c0 \ud589\ub3d9 \uc694\ub839<\/h3>\n

\uc774 \uac70\ub300\ud55c \uae00\ub85c\ubc8c \ubcc0\uace1\uc810\uc5d0\uc11c \uc6b0\ub9ac \ub3c5\uc790\ub4e4\uacfc \ud22c\uc790\uc790\ub4e4\uc774 \uc2e4\uc9c8\uc801\uc73c\ub85c \ucde8\ud574\uc57c \ud560 \ud589\ub3d9 \uc694\ub839\uc740 \uba85\ud655\ud569\ub2c8\ub2e4.<\/p>\n

1. \uae00\ub85c\ubc8c OTT \uc5f0\ub3d9\ud615 \ucf58\ud150\uce20 \uc81c\uc791\uc0ac \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc7ac\ud3b8:<\/b> \ub2e8\uc21c IP \ubcf4\uc720 \uae30\uc5c5\ubcf4\ub2e4\ub294 `AI \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc778\ud130\ub799\ud2f0\ube0c \uae30\uc220\ub825\uc744 \ud655\ubcf4\ud55c \ubbf8\ub514\uc5b4 \ud14c\ud06c \uae30\uc5c5\uc5d0 \uc8fc\ubaa9<\/span>`\ud558\uc2ed\uc2dc\uc624.<\/p>\n

2. \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uaddc\uc81c \ub3d9\ud5a5 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1:<\/b> EU \ubc0f \ubbf8\uad6d\uc758 AI \ucf58\ud150\uce20 \uc800\uc791\uad8c \ubc0f \uac1c\uc778\uc815\ubcf4 \uad00\ub828 \uc785\ubc95 \ub274\uc2a4\ub97c `\ubd84\uae30\ubcc4\ub85c \ubc18\ub4dc\uc2dc \ucd94\uc801 \uac80\ud1a0<\/span>`\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

3. \ucf58\ud150\uce20 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc758 \ubcc0\ud654 \uc9c1\uc2dc:<\/b> \ub300\uc911\uc801\uc778 \ud765\ud589\uc791\ubfd0\ub9cc \uc544\ub2c8\ub77c, `\ud558\uc774\ube0c\ub9ac\ub4dc\ud615 \ucd08\uac1c\uc778\ud654 \uc11c\ube44\uc2a4\uc758 \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX) \ubcc0\ud654\ub97c \uc9c1\uc811 \uccb4\ud5d8<\/span>`\ud558\uba70 \uc2dc\uc7a5 \uac10\uac01\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\n

\"[\uc2ec\uce35
[\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 – \uc774\ubbf8\uc9c0 #6<\/figcaption><\/figure>\n

\u25b2 [\uc0ac\uc9c4 6] \ucd5c\uc885 \uc800\ub110\ub9ac\uc2a4\ud2b8 \ucd1d\ud3c9 \ubc0f \ubbf8\ub798 \ubbf8\ub514\uc5b4 \uc2dc\uc0ac\uc810 \ub3c4\ucd9c<\/p>\n<\/p>\n

5. \uae00\ub85c\ubc8c \ub274\uc2a4 Q&A BEST 3<\/h3>\n

Q1. \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654 \ucf58\ud150\uce20\ub780 \uc815\ud655\ud788 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><\/p>\n

\ud83d\udca1 A.<\/b> \uae30\uc874\uc758 \ucd94\ucc9c \uc54c\uace0\ub9ac\uc998\uc744 \ub118\uc5b4, \uc2dc\uccad\uc790\uc758 \uc2e4\uc2dc\uac04 \ubc18\uc751 \ub370\uc774\ud130\uc5d0 \ub530\ub77c `\uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \uc138\ubd80 \uc804\uac1c\ub098 \uc2dc\uc810, \uc5f0\ucd9c \ubc29\uc2dd\uc774 \uc720\uae30\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ucc28\uc138\ub300 \ucf58\ud150\uce20 \ud3ec\ub9f7<\/span>`\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/div>\n

Q2. 2021\ub144 \ubc0f 2025\ub144 \ub77c\uc778\uc5c5 \uc804\ub7b5\uacfc \uacb0\uc815\uc801\uc778 \ucc28\uc774\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><\/p>\n

\ud83d\udca1 A.<\/b> 2021\ub144\uc774 ‘\ubb3c\ub7c9\uacfc \ud788\ud2b8\uc791 \uc911\uc2ec\uc758 \ud655\uc7a5’\uc774\uc5c8\ub2e4\uba74, 2025\ub144\uc740 ‘\uc218\uc775\uc131 \ubc29\uc5b4’\uc600\uc2b5\ub2c8\ub2e4. \ubc18\uba74 2026\ub144\uc740 `\uae30\uc220 \uae30\ubc18\uc758 \ucd08\uc815\ubc00 \ub9de\ucda4\ud615 \uc2dc\uccad\uc790 \uad00\uc5ec \uadf9\ub300\ud654<\/span>`\uac00 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/div>\n

Q3. \ud55c\uad6d \ucf58\ud150\uce20 \uc81c\uc791\uc0ac\ub4e4\uc5d0\uac8c \uc704\uae30\uc778\uac00\uc694, \uae30\ud68c\uc778\uac00\uc694?<\/b><\/p>\n

\ud83d\udca1 A.<\/b> \ucca0\uc800\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc81c\uc791 \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd98 \uacf3\uc5d0\ub294 \ub300\ud615 \uae30\ud68c\uc774\ub098, `\uae30\uc874\uc758 \uad00\ud589\uc5d0 \uc548\uc8fc\ud558\ub294 \uc81c\uc791\uc0ac\uc5d0\uac8c\ub294 \uac70\ub300\ud55c \uad6c\uc870\uc801 \uc704\uae30<\/span>`\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/div>\n

\ucd5c\uc885 \ube0c\ub9ac\ud551 1\uc904 \uc694\uc57d \ubc0f \uc2dc\uc0ac\uc810<\/h3>\n

2026\ub144 \ub137\ud50c\ub9ad\uc2a4\uc758 \uae00\ub85c\ubc8c \ub77c\uc778\uc5c5 \uac1c\ud3b8\uc740 \ub2e8\uc21c\ud55c \ud504\ub85c\uadf8\ub7a8 \ucd94\uac00\ub97c \ub118\uc5b4, `\ucf58\ud150\uce20 \uc18c\ube44\uc758 \uc8fc\ub3c4\uad8c\uc774 \uacf5\uae09\uc790\uc5d0\uc11c \uc644\ubcbd\ud55c AI \ucd08\uac1c\uc778\ud654 \ub370\uc774\ud130\ub85c \uc774\ub3d9\ud558\ub294 \uc5ed\uc0ac\uc801 \ubcc0\uace1\uc810<\/span>`\uc784\uc744 \uba85\uc2ec\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n
<\/div>\n
\n

\u2728 \ubb34\ub8cc \ubc30\ud3ec \ud55c\uc815\ud310<\/p>\n

<\/div>\n<\/p>\n

\n

\ud83d\udcc8 \uc6d4 200\ub9cc\uc6d0 \uc790\ub3d9\uc218\uc775 \ud604\uae08 \ud30c\uc774\ud504\ub77c\uc778 \uc2dc\ud06c\ub9bf \uc804\uc790\ucc45<\/p>\n

<\/h3>\n<\/p>\n

\n

\ube44\uc804\uacf5\uc790 \uc9c1\uc7a5\uc778\ub3c4 \ud558\ub8e8 15\ubd84\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \ubb34\uc790\ubcf8 \uc790\ub3d9\ud654 \uc2e4\uc804 \uac00\uc774\ub4dc<\/p>\n

\n<\/p>\n

\n

<\/p>\n

\ud83d\udce5 \uc2dc\ud06c\ub9bf \uac00\uc774\ub4dc\ubd81 \ud55c\uc815\uc218\ub7c9 \ubb34\ub8cc \ub2e4\uc6b4\ub85c\ub4dc<\/p>\n

<\/a><\/p>\n

<\/div>\n<\/p>\n

\n

\u203b \uc774 \ud3ec\uc2a4\ud305\uc740 \ucfe0\ud321 \ud30c\ud2b8\ub108\uc2a4 \ubc0f \uc81c\ud734 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc77c\ud658\uc73c\ub85c, \uc774\uc5d0 \ub530\ub978 \uc77c\uc815\uc561\uc758 \uc218\uc218\ub8cc\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n<\/p>\n

<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf10 [\uae00\ub85c\ubc8c \ub274\uc2a4 \uc2ec\uce35 \ube0c\ub9ac\ud551] # [\uc2ec\uce35 \ubd84\uc11d] 2026 \ub137\ud50c\ub9ad\uc2a4 \ub77c\uc778\uc5c5: \uae00\ub85c\ubc8c \uc624\ub9ac\uc9c0\ub110\uc758 \ubcc0\uace1\uc810\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654\uac00 \ubc14\uafc0 \ucf58\ud150\uce20 \ud328\ub7ec\ub2e4\uc784 \uc548\ub155\ud558\uc2ed\ub2c8\uae4c, \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uac70\ub300\ud55c \ud750\ub984\uc744 \uac00\uc7a5 \ub0a0\uce74\ub85c\uc6b4 \uc2dc\uc120\uc73c\ub85c \ud574\uc124\ud574 \ub4dc\ub9ac\ub294 \uc678\uc2e0 \ube0c\ub9ac\ud37c\uc785\ub2c8\ub2e4. \uc624\ub298 \uc6b0\ub9ac\uac00 \uc8fc\ubaa9\ud560 \uba54\uac00 \uc774\uc288\ub294 \ubc14\ub85c \uc804 \uc138\uacc4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5\uc758 \uc9c0\uac01\ubcc0\ub3d9\uc744 \uc608\uace0\ud558\uace0 \uc788\ub294 2026\ub144 \ub137\ud50c\ub9ad\uc2a4\uc758 \uae00\ub85c\ubc8c \ub77c\uc778\uc5c5 \uc804\ub7b5\uacfc \ud558\uc774\ud37c \ud37c\uc2a4\ub110\ud654(Hyper-Personalization)\uc758 \uc2e4\uccb4\uc785\ub2c8\ub2e4. [\uc2ec\uce35 \ubd84\uc11d] […]<\/p>\n","protected":false},"author":1,"featured_media":355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[182,180,123,183,181,126],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-ott","tag-180","tag-123","tag-183","tag-181","tag-126"],"_links":{"self":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=361"}],"version-history":[{"count":0,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=\/wp\/v2\/media\/355"}],"wp:attachment":[{"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mpluskj.dothome.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}